Posts Tagged ‘Yamba Shores Tavern’

If you have a Facebook account for your business, what can you do to gain more followers? Your Facebook profile has a lot of power and it can help you attract more followers if you understand how to build it correctly.

Use your Facebook profile to announce business events
Do you have a large event coming up? Perhaps you are coming up on a business anniversary that you would like to announce to everyone. Your Facebook profile page gives you the perfect opportunity to do this because you can post it in your daily status update which will appear on your profile page. My post on Yamba Shores Tavern (http://www.michaelallangreen.com/yamba-shores-tavern-drives-facebook/)clearly shows this power

What should you include on your profile page?

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Yamba Shores Tavern is a practical example of a small town Tavern that is reaching its’ customers through Social Media!

Yamba Shores on Facebook

“Creating a marketing presence on Facebook is more than a good idea! It’s essential! Consider this – fans spend a lot more time on Facebook than they do on any company website or even in my Tavern!” Matt Muir, Owner of Yamba Shores Tavern

The benefits achieved from this initiative by Yamba Shores Tavern were:

1. Branding - Facebook is a great resource for generating brand awareness. Facebook is becoming popular amongst various age demographics (see below) and can be a create interception point for building your relationship with you customers.
2. Customer Engagement - Using Facebook applications can be a great way for communicating promotions, contest and events (e.g. the boxing event below). Again it is another interception point that can be leveraged to entice consumer engagement with our brand, our products or our service.
3. Drive Web Traffic – Facebook has acted as a portal point for driving traffic to our site.
4. Reputation Management – can be a useful tool for seeing what users are saying about our brand.
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