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Posts Tagged ‘Twitter’
Twitter heats up on Carbon Emissions Debate
The Australian Government’s Carbon Emissions debate is warning up Twitter in Australia. The volume and conversations are intensifying. iGo2 had a quick look at who is fueling the debate on Twitter.
Twitter Activity Summary:
- 2,149 Tweets
- 3 million Twitter impressions
- 81.65% Twitter users sent only one tweet
- 31.14% of Tweets are re-Tweets (RT), 54.36% are regular tweets and 15.4% were twitter replies
- 78 Tweets mention “Gillard” and 32 mention “Abbott”
Top 5 Most influential Tweeters on “Carbon Emissions”:
- twitter.com/alicam (Alister Cameron)31-May-2011 05:01 AMIf everyone lived Kate Blanchett’s lifestyle, global carbon emissions would SOAR! Enough said for that hypocrisy.
- twitter.com/smh_news (SMH) 08-Apr-2011 10:42 AMWorld News: US, Europe carbon allies: LONDON: Europe’s struggling emissions trading scheme will link up wi… http://tinyurl.com/3z57vx2
- twitter.com/australian (The Australian) 01-Mar-2011 09:16 AMNations split on route to reduce carbon emissions: GLOBAL consensus is emerging around the goal of a less carbon… http://bit.ly/h1I40q (statistics) 10-Feb-2011 17:17 PMNo slowdown in global carbon emissions: THE financial crisis failed to slow global carbon emissions growth as de… http://bit.ly/fhxBRB (statistics)
- twitter.com/DoctorKarl (Dr Karl)09-Mar-2011 00:31 AM@aleks_convoy Volcanic Activity in a Really Big Year is less that 1/100 of 1% of Human Carbon Dioxide emissions. Karl
- twitter.com/SkyNewsAust (Sky News Australia)23-Mar-2011 16:28 PMCarbon programs failing – report – A new report says most govt programs designed to cut greenhouse emissions have si… http://ow.ly/1bU512 05-Dec-2010 19:33 PMSA to set carbon emissions limit – The South Australian govt is set to introduce a carbon emissions limit for new el… http://ow.ly/1ajEp6
The six month growth in Twitter volumes
What are the conversations all about?
Note: The thickness of the line indicates a stronger association between terms/words.
The Top 10 Tweeters on the “Carbon Emissions” subject
Note: Authority level for these tweeters is zero and above. So that implies everyone with no filtering by authority level.
Some of the latest Tweets
Notes to research:
- Search Term – “carbon AND emissions”
- Six month Australian data
- Twitter data only
- Tweet Time is reflected in Canadian time
The Battle of the TV Channels
It is really the battle of the channels on Australian Television with the Logies, MasterChef and My Kitchen Rules all competing for viewers!
iGo2 examined all three over the last six months to understand who has the largest Share of Voice across Blogs, News, Forums and Twitter.
In Television Share of Voice equates to advertising premiums. Clearly MasterChef has trumped in all but Traditional News (could be aligned to Seven’s relationship with Yahoo).
Total Share of Voice
Read the rest of this entry »
#AusGP What, Where and Who is Tweeting?
We had a brief look at what the Tweeting was occurring at the Australian Grand Prix. The word cloud depicts the popular topics.
This word cloud was gathered over the last month and is based on the 47k Tweets and Reach below. We have also extracted the Authority which has a high propensity of Medium Authority Tweeters.
The growth of Twitter daily volume is reflected below – with Tweets currently bursting over 5k for today.
Which #Australian Bank has the greatest Voice on Twitter?
In researching the ATM #Fail in Commonwealth Bank I quickly thought of comparing the four banks use of Twitter.
First I found ANZ Bank to be non-existant in Twitter (closest I came was ASX_ANZ). So who is right here ANZ Bank? If you’re not in the game you have no voice…worse others become your voice! Enough said….
The assumptions I used were:
- Twitter Data over the past last year
- Australian Data Sources only
- Examined @Westpac @NetBank and @NAB
Clearly @NAB (58.8%) has the greatest Share of Voice. Note that this analysis excluded UBank!
1) Share of Voice (percentage)
2) Share of Voice (Tweet Volume)
3) Share of Voice (Timeline)
@iGo2Group uses a Social Media methodology to assess brands, customers, competitors, and partners. In so doing enabling corporations (and government) to apply SMART, Responsible and Integrated Social Media. This analysis is only a “toe in the water” and needs to be expanded accross the entire assessment methodology BEFORE strategy is applied.
We will examine the #CommBank #ATM Failure in our next post.
Yasi creates 88k Tweets and 8.6k Blog Mentions
Cyclone Yasi creates a Storm of Blogs
Examining what happened with the blogging world during the Cyclone Yasi we have extracted the metrics below:
