Posts Tagged ‘Socialmedia’

Tweeting Restrictions Risk Leaving Brokers With Not Much to Say to Clients

Social media sites such as LinkedIn and Twitter are redefining the way businesses reach their customers. Securities firms are largely absent from the revolution. Regulators and company rules at brokerages have slowed the adoption of social media by the financial services industry, said Margaret Paradis, a New York-based partner at law firm Baker & McKenzie, who advises brokers and fund managers. Firms banning employees from using sites such as Facebook, LinkedIn and Twitter are limiting access to cheap and easy-to-use competitive tools, she said. “Networks and referrals are how this business is done, said Stacey Haefele, president and chief executive officer of New York-based wealth marketing firm HNW Inc.

“By ignoring social media, you risk not being out there where your clients are.´´

About 84 percent of U.S. brokerage firm employees polled by HNW said they don´t use social media because company and industry regulations make it too burdensome, she said. The U.S. Securities and Exchange Commission, which regulates the Read the rest of this entry »

Social Media marketing is all about: an opportunity to better connect with your consumers.

Peter Drucker (social ecologist extraordinaire) circa 1974:

“There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available…”

I am of the opinion that advertising is something you do AFTER you have built Awareness, Interest, Trust and Loyalty through Social Media.

A good friend of mine shared this with me: – it is a classic case of:

This is where the donkey comes into his own and says,

‘won’t and you can’t make me’,

which is quite true;

they are so strong several strong men

can’t make a donkey move if he doesn’t want to.

Over time I stopped evangelizing social media and helped people to identify the need by experiencing its power.

1) Ask your client to take 50 customers of theirs and check if they are in LinkedIn, Facebook or Twitter, find out what’s on top of their mind.

2) Take their brand name, search in Google and tell them what you found

3) Take their biggest competitor and do the same

4) Find what people say about their product

Show your client that what you just did – is done by 60-80% of people when they are exploring new products or services.

If they are still not interested – hey – not everybody can be a winner. You better not engage anyway because they probably can’t pay your bill.

People need to experience its importance – then the degree of potential efficiency gain, ROI, increase in revenue yade yade yade is like asking for the ROI of doing bookkeeping, the efficiency gain of a nicer package, and the revenue increase through well trained sales people.

If all that doesn’t work send them to this video link:

For many companies a Facebook fan page is an integral part of their social media campaign. But, what elements help fan pages build up huge followings and what can brands do to emulate the achievement of others? I’ve place together a list of particular elements that I believe have helped create fan pages with great, engaged, followings.

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With the innovation and expansion of social media platforms old and new, along with the impressive, sustained growth rates they’ve experienced in both number of users and amount of time in use, it has become virtually impossible to view social media as just a passing trend.

Social Media is the most powerful weapon you have when it comes to increasing revenue for your business.

There are eight reasons why your business must be committed and investing in Social Media:

1. Brand Awareness:
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