Twitter
Facebook
LinkedIn
Flickr
YouTube
Posts Tagged ‘social business’
Social Business and iGo2
The Value of a Social Business Plan
You have to love it when a plan comes together, even when it takes a lot longer than you originally envisaged. More than a year ago, we the founders of iGo2, took out a weekend to have an ‘Indaba’ (An indaba is an important conference held by the izinDuna (principal men) of the Zulu and Xhosa peoples of South Africa). We held this Indaba in a cold, wind swept farm shed to decide the direction of iGo2 and plan for how we wanted the business to develop and operate and what kind of social business services we wanted to provide our valued clients. We took some decisions about the direction we felt we needed to head to provide true differentiated value – and we argued back and forth about many points. But we essentially put a plan together about who we wanted be, what we wanted to provide, how we wanted to partner and why we felt becoming a social business was going to be a requirement for all businesses large and small.
Social Media co-branding: @QantasWallabies versus @AllBlacks
Social Business and Engagement is all about being real within your community and engaging with your partner communities. It is about 1 + 1 = 3 AND Not 3 = 6. What sparked my post was the tweet below.
What I mean with this is that we all have an identity and a personal in real life and that remains the same in Social Media or Social Business. Being real, authentic, and honest is what brings us friends through our engagement. Engagement is now also very transparent on channels like Twitter and Facebook. So first you have to be yourself (in this case the personality of #Wallabies or #AllBlacks) and through those efforts build your virtual (and physical) brand equity. Brand equity that not only brings you ‘friends’, but also partnerships and commercial opportunities (in this case Qantas).
