Posts Tagged ‘ROI’

The so WHAT of Social Media

I very often get the questions of 1) WHAT is Social Media and 2) WHAT can it do for you/us?

The best way to look at social media is to view it as one of many Internet marketing channels, one that has the amazing power to go viral. In the very least, it has the awesome ability to engage your audience in meaningful conversations about your product, issue areas, company, and brand.

The social media marketing umbrella includes sites that are both Web 2.0 and Web 1.0 – basically you want to be anywhere that enables discussions, sharing, and user-generated content (UGC), such as:

• Blogs and Forums / Discussion Boards
• Consumer Review Sites
• Social Networks / Online Communities
• Social Bookmarking Sites
• Social News Sites
• Social Music Sites
• Video and Photo Sharing Sites
• Wikis

Social media can engage your audience, encourage online conversations that are user-generated, increase your web presence, expand brand awareness, generate publicity (both good & bad) and provide SEO benefits. It doesn’t convert.

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A good friend of mine shared this with me: – it is a classic case of:

This is where the donkey comes into his own and says,

‘won’t and you can’t make me’,

which is quite true;

they are so strong several strong men

can’t make a donkey move if he doesn’t want to.

Over time I stopped evangelizing social media and helped people to identify the need by experiencing its power.

1) Ask your client to take 50 customers of theirs and check if they are in LinkedIn, Facebook or Twitter, find out what’s on top of their mind.

2) Take their brand name, search in Google and tell them what you found

3) Take their biggest competitor and do the same

4) Find what people say about their product

Show your client that what you just did – is done by 60-80% of people when they are exploring new products or services.

If they are still not interested – hey – not everybody can be a winner. You better not engage anyway because they probably can’t pay your bill.

People need to experience its importance – then the degree of potential efficiency gain, ROI, increase in revenue yade yade yade is like asking for the ROI of doing bookkeeping, the efficiency gain of a nicer package, and the revenue increase through well trained sales people.

If all that doesn’t work send them to this video link: