Posts Tagged ‘property’

How can I actively participate in the campaign and make it about the experiences, love, and family aspects of the home?

Social Media is about becoming an active participant in the conversation by connecting with customers through the appropriate channels (spokes). The objective of Sydney Homes will look to contribute value based on insight captured throughout our monitoring activities. Sydney Homes strategy is not be too ambitious by tackling all avenues at once. A small start, establish a connection and then look to expand on success.

Keeping in mind that it’s not a race; it’s about listening, learning and evolving. The plan would be to implement a hub and spoke repeatable process to support though sharing experiences, love and family aspects of the home.

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Does my seller’s agent have access to the right buyers?

Let’s face it in Sydney you have a 2-5 week window to find the right buyer for your property. This blog post builds on my previous post: Social Media challenging the norm: a new business model of Real Estate

The traditional “STONE” way that Estate Agents engage is:

1. Agent builds a “ready” network of buyers through franchise relationships or the agents own personal network – “database”
2. Print advertising in publications like North Shore Times and Domain North
3. The Franchise network and listing on the agencies website
4. Listing on vertical aggregator websites like of Domain or Real estate

The notion of social media is to place your brand, experience, the WHY and leadership in the middle of your customers and prospects. Clearly social media isn’t the place to peddle products and services! It is about relationship and trust!

What then is the quickest way to access the right buyers? Who are they? What are they looking for? Where are they spending their time? Who do they trust? Who has the relationship with these current or prospective customers?

With my Social Media hat on I examined where the buyers/customers were:

Facebook

44% of the Australian population is on Facebook, over 340,000 new users since last month (July2010), 50+ age group grown by 9% and 35-49 age group grown by 5%. Clearly as the chart shows if we wanted access to these potential buyers we needed to be amongst them!

Click on Image to see larger view

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