Posts Tagged ‘Michael Allan Green’

Social Business and Engagement is all about being real within your community and engaging with your partner communities. It is about 1 + 1 = 3 AND Not 3 = 6. What sparked my post was the tweet below.

What I mean with this is that we all have an identity and a personal in real life and that remains the same in Social Media or Social Business. Being real, authentic, and honest is what brings us friends through our engagement. Engagement is now also very transparent on channels like Twitter and Facebook. So first you have to be yourself (in this case the personality of #Wallabies or #AllBlacks) and through those efforts build your virtual (and physical) brand equity. Brand equity that not only brings you ‘friends’, but also partnerships and commercial opportunities (in this case Qantas).

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I am not sure about you, but my wife and children keep on spamming my email with offers they’d like me to purchase with my money on their behalf! These offers tend to come either from Groupon or I Love Sydney Facebook pages which they have naturally liked! So I decided to have a look who is winning the battle of attracting fans – their ultimate goal of group buying as aggregation is is customers which means deals and money.

Clearly what is important to baseline is growth & engagement of fans over a period and not the volume per se as these two pages started at different times.

The 30 day statistics show:

Growth:

• Groupon 461 likes in 30 days (5.47% growth)
• I Love Sydney 5,430 likes in 30 days (5.56% growth)

Engagement:

• Groupon with 5.7% engagement factor (482/8,420) and 3.9 posts per day
• I Love Sydney with 0.52% engagement factor (798/152,367) and 6.2 posts per day
• Buzz diagrams for both included

Summary:

• Clearly I Love Sydney is the leader in terms of the volume of followers in Facebook and is growing at the same rate as Groupon
• Groupon is approaching and engaging their customers (i.e. having regular conversations) and being social
• If I Love Sydney doesn’t become social they could die a slow death? What is your view – do you want to have a say or just happy to be notified of a deal?
• The strength of Groupon is it seems (based on Buzz and wall) allow people to post to the Groupon wall and engage. I Love Sydney seems to only allow comments to their posts.

Note: the analysis focused on the last 30 days and a relative engagement compared to volume of Facebook fans – i.e. if Groupon had the same volume of fans their likes and comments (i.e. engagement) would be significantly higher than I Love Sydney.

@michae1green

It is really the battle of the channels on Australian Television with the Logies, MasterChef and My Kitchen Rules all competing for viewers!

iGo2 examined all three over the last six months to understand who has the largest Share of Voice across Blogs, News, Forums and Twitter.

In Television Share of Voice equates to advertising premiums. Clearly MasterChef has trumped in all but Traditional News (could be aligned to Seven’s relationship with Yahoo).

Total Share of Voice

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Social Media Today

Conversations are taking place today all over the social web that impact your business – whether you are a large commercial Enterprise, a government department responsible for executing policy and programs, a Small or Medium business trying to grow your business;  or a Not for Profit organisation perhaps trying to influence government policy.

Any and all of these organisations today must have a ‘Listening’ capability – the ability to ‘hear’ these conversations on the social web and in turn be able to analyse the resultant data to understand the impact of those conversations on sales, service, marketing, product development, policy formulation, policy execution and to understand the behavior and impact of customers, citizens, influencers and other conversations on your actions.

The social web and social media have a remarkable depth of information. It is possible to uncover detailed information on sentiment, demographics, locations, influencers, reach, amplification and more through the capturing and analysis of online conversations in social media.

And besides general analysis of social media conversations, it is possible to monitor specific competitors in business, or specific groups for government agencies. Indeed, it is possible to delve into a rich source of data to track movements in sentiment regarding specific topics, subjects or brands over time to understand whether your actions are influencing the conversations.

“If a conversation took place on the social web and you weren’t there to hear it did it really take place?”*

The Art and Innovation of Listening

It’s never been easier to hear what your citizens or consumers are saying about you or on subjects you are interested in.

*Brian Solis