Posts Tagged ‘iGo2Group’

The Value of a Social Business Plan

You have to love it when a plan comes together, even when it takes a lot longer than you originally envisaged. More than a year ago, we the founders of iGo2,  took out a weekend to have an ‘Indaba’ (An indaba is an important conference held by the izinDuna (principal men) of the Zulu and Xhosa peoples of South Africa). We held this Indaba in a cold, wind swept farm shed to decide the direction of iGo2 and plan for how we wanted the business to develop and operate and what kind of social business services we wanted to provide our valued clients. We took some decisions about the direction we felt we needed to head to provide true differentiated value – and we argued back and forth about many points. But we  essentially put a plan together about who we wanted be, what we wanted to provide, how we wanted to partner and why we felt becoming a social business was going to be a requirement for all businesses large and small.

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Media Contact:
Marita Roebkes
Sobizco Social Business Consulting Group
Phone: + 1(650)557-2840 Email: mr@sobizco.com

News Release

Michael Green joins Social Business Consulting Group (Sobizco) to Change the Way Executives Look At Social Media

Michael Green and Seventeen Social Media Strategists Unite To Form The World’s Largest Social Media Consulting Firm.

Sydney, Australia, March 21

Michael Green, a founder of iGo2 Group Australia, is now also a founding partner of the newly formed “Social Business Consulting Group” (in Sillicon Valley, USA) together with 17 other founding partners from around the world. All are certified social media strategists and have experience from well-known organizations including Dell, Franklin Tempelton, Sun Microsystems, GE, Oracle, Rockwell, Southwest Airlines, Symantec and Western Union. The founding partners and additional 20 social media consultants are located in the US, Australia, Germany, France, UK, Sweden, Russia, South Africa, Vietnam and Brazil. “I am delighted to be working with a team of international partners to form the world’s largest Social Media Consulting Firm focused on enterprises” said Michael Green.

Enterprise social media should be a cross functional engagement to build better customer experience models, reduce product launch risks and reduce product development cost. Enterprises can further leverage social media as an early warning system in the procurement department, as an integrated support strategy and reduce overall support costs.

“With Michael Green as a founding partner in our team, Sobizco will enable enterprises and other large companies to embrace social media with effective business results also in the Asia Pacific region” says founding partner Lisa Robb, USA.

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