Posts Tagged ‘Facebook’

I am not sure about you, but my wife and children keep on spamming my email with offers they’d like me to purchase with my money on their behalf! These offers tend to come either from Groupon or I Love Sydney Facebook pages which they have naturally liked! So I decided to have a look who is winning the battle of attracting fans – their ultimate goal of group buying as aggregation is is customers which means deals and money.

Clearly what is important to baseline is growth & engagement of fans over a period and not the volume per se as these two pages started at different times.

The 30 day statistics show:

Growth:

• Groupon 461 likes in 30 days (5.47% growth)
• I Love Sydney 5,430 likes in 30 days (5.56% growth)

Engagement:

• Groupon with 5.7% engagement factor (482/8,420) and 3.9 posts per day
• I Love Sydney with 0.52% engagement factor (798/152,367) and 6.2 posts per day
• Buzz diagrams for both included

Summary:

• Clearly I Love Sydney is the leader in terms of the volume of followers in Facebook and is growing at the same rate as Groupon
• Groupon is approaching and engaging their customers (i.e. having regular conversations) and being social
• If I Love Sydney doesn’t become social they could die a slow death? What is your view – do you want to have a say or just happy to be notified of a deal?
• The strength of Groupon is it seems (based on Buzz and wall) allow people to post to the Groupon wall and engage. I Love Sydney seems to only allow comments to their posts.

Note: the analysis focused on the last 30 days and a relative engagement compared to volume of Facebook fans – i.e. if Groupon had the same volume of fans their likes and comments (i.e. engagement) would be significantly higher than I Love Sydney.

@michae1green

So you missed #SMCSYD today and wondering what you missed? …personal my view would be not much – further comments here.

Ezra with his 124 followers summarised it well in two tweets.

So checking out Twitter has 503 Tweets and 890k impressions. As Paul mentioned (and some of you tweeted) the ability to extract Facebook analytics from Facebook is (and will be) limited.

The Buzz reflects the two main statements:

1. Launch of “Deals” in Q2
2. Additional (Foursquare like) features in “Check-ins”

The top Tweeters are listed below, however, as we all know it is about engagement, reach and voice. So outside of Gavin and Ezra volume doesn’t mean quality.

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The grapevine is abuzz with rumors that Facebook will be launching its own webmail to compete directly with GMail and Yahoo Mail.

“Facebook has the world’s most popular photos product, the most popular events product, and soon will have a very popular local deals product as well. It can tweak the design of its webmail client to display content from each of these in a seamless fashion,” said TechCrunch’s Jason Kincaid.

“And there’s also the social element: Facebook knows who your friends are and how closely you’re connected to them; it can probably do a pretty good job figuring out which personal emails you want to read most and prioritize them accordingly,” he added.

Also out this week is Apple iOS 4.2 which improves Wifi, video and cross Apple platform consistency.

Social Technology represents an opportunity for all governments, business, NGO’s and organisations to build and engage with communities to enhance their product, service and relationship/trust over the long term. During my recent visit to Europe I had the opportunity to review customers implement processes, technology, and products which harness Social Media effectively and responsibly.

Clearly Social Media and more importantly Social Technology is prolific in achieving the goals from SMEs to Global corporates.

I’ll post my comments over the next few blog posts.

In the interim here with a picture taken of a shirt in Rome to share with you – needless to say - “You Look Better on Facebook!”

Boiling the Ocean: a new business model of Real Estate

How can I actively participate in the campaign and make it about the experiences, love, and family aspects of the home?

This Blog post follows on from Social Media challenging the norm: a new business model of Real Estate and Accessing Markets within Australian Property Industry

Participate is a verb and like any verb if you blindly execute without a strategy and plan you’re bound to fail!

So participation implies a plan to ensure your social media objective works. You want to ensure you reach the right demographic and establish trust and authority, but what is your plan? In analyzing this I have put together a 2 step strategy:

Understand your objective

Clearly my objective is to sell my home effectively and efficiently by engaging targeted communities through Social Media. This meant that I needed to create an experience that attracted potential customers (boiling the ocean) so that they’ share their personal details (condensation) so that I could market to them – basically I wanted an email address and contact information.

Planning the how

With the clarity of my objective I went through a three phase execution strategy, namely:

Facebook:

Aggregate my targeted demographic through Facebook and to do this I built a custom Facebook Fan page. Structured an advertising campaign (current Charges per click – CPC and impressions below) targeting a demographic of women, married, between 40-60yrs and specific geographic location.

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