Posts Tagged ‘australia’

iGo2 did an analysis of the Blog, News, Twitter and Forum mentions of “Gillard” over three month periods during the last year. Clearly the digital press smells a rat as their activity is almost the same as during the ousting of Rudd in June 10! However socially in blogs, forums and twitter the activity isn’t reflected when compared to June 10. So are the [Social] people not being led by the press?

Looking at the Twitter conversations

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I am not sure about you, but my wife and children keep on spamming my email with offers they’d like me to purchase with my money on their behalf! These offers tend to come either from Groupon or I Love Sydney Facebook pages which they have naturally liked! So I decided to have a look who is winning the battle of attracting fans – their ultimate goal of group buying as aggregation is is customers which means deals and money.

Clearly what is important to baseline is growth & engagement of fans over a period and not the volume per se as these two pages started at different times.

The 30 day statistics show:

Growth:

• Groupon 461 likes in 30 days (5.47% growth)
• I Love Sydney 5,430 likes in 30 days (5.56% growth)

Engagement:

• Groupon with 5.7% engagement factor (482/8,420) and 3.9 posts per day
• I Love Sydney with 0.52% engagement factor (798/152,367) and 6.2 posts per day
• Buzz diagrams for both included

Summary:

• Clearly I Love Sydney is the leader in terms of the volume of followers in Facebook and is growing at the same rate as Groupon
• Groupon is approaching and engaging their customers (i.e. having regular conversations) and being social
• If I Love Sydney doesn’t become social they could die a slow death? What is your view – do you want to have a say or just happy to be notified of a deal?
• The strength of Groupon is it seems (based on Buzz and wall) allow people to post to the Groupon wall and engage. I Love Sydney seems to only allow comments to their posts.

Note: the analysis focused on the last 30 days and a relative engagement compared to volume of Facebook fans – i.e. if Groupon had the same volume of fans their likes and comments (i.e. engagement) would be significantly higher than I Love Sydney.

@michae1green

How EMV will Impact the ATM

While the roll out of EMV will bring numerous benefits, the challenges in the path to successful deployment can be equally plentiful if migration plans are not in place. One of the key stumbling blocks to successful migration is underestimating the complexity of EMV and the need for forward planning.

In the video Barclays discovered that EMV-compliance results in a complex transaction process and to roll out EMV effectively, the process should be viewed as a machine comprised of many cogs.

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Citizen engagement through Social Media

“I am not an Athenian, or a Greek, but a citizen of the world”  -  Socrates

Citizen engagement is an important element of government service delivery, and online tools may provide a unique opportunity to engage. However, it is important that our agencies not only focus on using tools because they exist; they need to think through how these tools can support deep engagement, and create conditions that allow citizens to participate in a meaningful and impactful way.

The emergence of sophisticated online tools and platforms that support large-scale, multi-party dialogue, collaboration, data ranking, and amalgamation suggest a new technical capacity for increased civic engagement via the internet.

Further, declining public confidence and trust in government, in addition to the increasing complexity of public policy problems suggest there is significant potential value for public agencies to improve and expand their activities in Social Media.

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