Archive for the ‘Google Buzz’ Category

Everyone has been ‘buzzing’ around the new social media platform launched by Google recently – Google Buzz. There is nothing outstanding about the layout – it’s a sort of Twitter meets FriendFeed design. The major difference (and advantage) Buzz has over the existent social networks is that it is integrated into your Gmail account. There are many other interesting features which have been discussed in much detail across the internet, hence in this article I will just concentrate on SEO implications of Google Buzz.

For Search Engine Optimizers, the two interesting aspects of Google Buzz are:

1. The ‘implicit‘ priority that Google Buzz will get on the Google Search Engine
2. The ‘auto-following’ - you can leverage Gmail to grow your social network more rapidly (compared with Twitter) since Buzz has a built-in viral feature by auto-following contacts

For the past few years, Google has moving towards a trend know as ‘real-time’ or ‘blended’ search. On your search result page you won’t only see organic (free results) and sponsored ads but also images, video, Twitter, MySpace and news posts (all as it happens). The opportunities for SEO here are:

1. Google may interpret links from these posts to your website as having some marginal impact on your PageRank.
2. People may read your tweets, news posts and thereby directly o to your website
3. The posts themselves may show up on Google searches and give you some temporary visibility for free and for your target keywords.