Archive for the ‘Blogs’ Category

How can I actively participate in the campaign and make it about the experiences, love, and family aspects of the home?

Social Media is about becoming an active participant in the conversation by connecting with customers through the appropriate channels (spokes). The objective of Sydney Homes will look to contribute value based on insight captured throughout our monitoring activities. Sydney Homes strategy is not be too ambitious by tackling all avenues at once. A small start, establish a connection and then look to expand on success.

Keeping in mind that it’s not a race; it’s about listening, learning and evolving. The plan would be to implement a hub and spoke repeatable process to support though sharing experiences, love and family aspects of the home.

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Boiling the Ocean: a new business model of Real Estate

How can I actively participate in the campaign and make it about the experiences, love, and family aspects of the home?

This Blog post follows on from Social Media challenging the norm: a new business model of Real Estate and Accessing Markets within Australian Property Industry

Participate is a verb and like any verb if you blindly execute without a strategy and plan you’re bound to fail!

So participation implies a plan to ensure your social media objective works. You want to ensure you reach the right demographic and establish trust and authority, but what is your plan? In analyzing this I have put together a 2 step strategy:

Understand your objective

Clearly my objective is to sell my home effectively and efficiently by engaging targeted communities through Social Media. This meant that I needed to create an experience that attracted potential customers (boiling the ocean) so that they’ share their personal details (condensation) so that I could market to them – basically I wanted an email address and contact information.

Planning the how

With the clarity of my objective I went through a three phase execution strategy, namely:

Facebook:

Aggregate my targeted demographic through Facebook and to do this I built a custom Facebook Fan page. Structured an advertising campaign (current Charges per click – CPC and impressions below) targeting a demographic of women, married, between 40-60yrs and specific geographic location.

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Blogs have made a magnificent way in into the marketing realm. Why? They can be a booming marketing tool if done correctly.

Blogs allow fundamental components that boost their success such as content, distribution, and frequency, but you need more than that to persuade people to read it.

Well-liked blogs have one object in common, an individual voice. A voice will not only get readers, but it keeps them. Discover how to create your voice using these 5 blogging tips:

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