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Archive for the ‘Examples’ Category
Twitter heats up on Carbon Emissions Debate
The Australian Government’s Carbon Emissions debate is warning up Twitter in Australia. The volume and conversations are intensifying. iGo2 had a quick look at who is fueling the debate on Twitter.
Twitter Activity Summary:
- 2,149 Tweets
- 3 million Twitter impressions
- 81.65% Twitter users sent only one tweet
- 31.14% of Tweets are re-Tweets (RT), 54.36% are regular tweets and 15.4% were twitter replies
- 78 Tweets mention “Gillard” and 32 mention “Abbott”
Top 5 Most influential Tweeters on “Carbon Emissions”:
- twitter.com/alicam (Alister Cameron)31-May-2011 05:01 AMIf everyone lived Kate Blanchett’s lifestyle, global carbon emissions would SOAR! Enough said for that hypocrisy.
- twitter.com/smh_news (SMH) 08-Apr-2011 10:42 AMWorld News: US, Europe carbon allies: LONDON: Europe’s struggling emissions trading scheme will link up wi… http://tinyurl.com/3z57vx2
- twitter.com/australian (The Australian) 01-Mar-2011 09:16 AMNations split on route to reduce carbon emissions: GLOBAL consensus is emerging around the goal of a less carbon… http://bit.ly/h1I40q (statistics) 10-Feb-2011 17:17 PMNo slowdown in global carbon emissions: THE financial crisis failed to slow global carbon emissions growth as de… http://bit.ly/fhxBRB (statistics)
- twitter.com/DoctorKarl (Dr Karl)09-Mar-2011 00:31 AM@aleks_convoy Volcanic Activity in a Really Big Year is less that 1/100 of 1% of Human Carbon Dioxide emissions. Karl
- twitter.com/SkyNewsAust (Sky News Australia)23-Mar-2011 16:28 PMCarbon programs failing – report – A new report says most govt programs designed to cut greenhouse emissions have si… http://ow.ly/1bU512 05-Dec-2010 19:33 PMSA to set carbon emissions limit – The South Australian govt is set to introduce a carbon emissions limit for new el… http://ow.ly/1ajEp6
The six month growth in Twitter volumes
What are the conversations all about?
Note: The thickness of the line indicates a stronger association between terms/words.
The Top 10 Tweeters on the “Carbon Emissions” subject
Note: Authority level for these tweeters is zero and above. So that implies everyone with no filtering by authority level.
Some of the latest Tweets
Notes to research:
- Search Term – “carbon AND emissions”
- Six month Australian data
- Twitter data only
- Tweet Time is reflected in Canadian time
Social Media co-branding: @QantasWallabies versus @AllBlacks
Social Business and Engagement is all about being real within your community and engaging with your partner communities. It is about 1 + 1 = 3 AND Not 3 = 6. What sparked my post was the tweet below.
What I mean with this is that we all have an identity and a personal in real life and that remains the same in Social Media or Social Business. Being real, authentic, and honest is what brings us friends through our engagement. Engagement is now also very transparent on channels like Twitter and Facebook. So first you have to be yourself (in this case the personality of #Wallabies or #AllBlacks) and through those efforts build your virtual (and physical) brand equity. Brand equity that not only brings you ‘friends’, but also partnerships and commercial opportunities (in this case Qantas).
Battle for Facebook Deal Dominance
I am not sure about you, but my wife and children keep on spamming my email with offers they’d like me to purchase with my money on their behalf! These offers tend to come either from Groupon or I Love Sydney Facebook pages which they have naturally liked! So I decided to have a look who is winning the battle of attracting fans – their ultimate goal of group buying as aggregation is is customers which means deals and money.
Clearly what is important to baseline is growth & engagement of fans over a period and not the volume per se as these two pages started at different times.
The 30 day statistics show:
Growth:
- Groupon 461 likes in 30 days (5.47% growth)
- I Love Sydney 5,430 likes in 30 days (5.56% growth)
Engagement:
- Groupon with 5.7% engagement factor (482/8,420) and 3.9 posts per day
- I Love Sydney with 0.52% engagement factor (798/152,367) and 6.2 posts per day
- Buzz diagrams for both included
Summary:
- Clearly I Love Sydney is the leader in terms of the volume of followers in Facebook and is growing at the same rate as Groupon
- Groupon is approaching and engaging their customers (i.e. having regular conversations) and being social
- If I Love Sydney doesn’t become social they could die a slow death? What is your view – do you want to have a say or just happy to be notified of a deal?
- The strength of Groupon is it seems (based on Buzz and wall) allow people to post to the Groupon wall and engage. I Love Sydney seems to only allow comments to their posts.
Note: the analysis focused on the last 30 days and a relative engagement compared to volume of Facebook fans – i.e. if Groupon had the same volume of fans their likes and comments (i.e. engagement) would be significantly higher than I Love Sydney.
#AusGP What, Where and Who is Tweeting?
We had a brief look at what the Tweeting was occurring at the Australian Grand Prix. The word cloud depicts the popular topics.
This word cloud was gathered over the last month and is based on the 47k Tweets and Reach below. We have also extracted the Authority which has a high propensity of Medium Authority Tweeters.
The growth of Twitter daily volume is reflected below – with Tweets currently bursting over 5k for today.
Which #Australian Bank has the greatest Voice on Twitter?
In researching the ATM #Fail in Commonwealth Bank I quickly thought of comparing the four banks use of Twitter.
First I found ANZ Bank to be non-existant in Twitter (closest I came was ASX_ANZ). So who is right here ANZ Bank? If you’re not in the game you have no voice…worse others become your voice! Enough said….
The assumptions I used were:
- Twitter Data over the past last year
- Australian Data Sources only
- Examined @Westpac @NetBank and @NAB
Clearly @NAB (58.8%) has the greatest Share of Voice. Note that this analysis excluded UBank!
1) Share of Voice (percentage)
2) Share of Voice (Tweet Volume)
3) Share of Voice (Timeline)
@iGo2Group uses a Social Media methodology to assess brands, customers, competitors, and partners. In so doing enabling corporations (and government) to apply SMART, Responsible and Integrated Social Media. This analysis is only a “toe in the water” and needs to be expanded accross the entire assessment methodology BEFORE strategy is applied.
We will examine the #CommBank #ATM Failure in our next post.