Archive for the ‘Effective Goal Setting’ Category

The Value of a Social Business Plan

You have to love it when a plan comes together, even when it takes a lot longer than you originally envisaged. More than a year ago, we the founders of iGo2,  took out a weekend to have an ‘Indaba’ (An indaba is an important conference held by the izinDuna (principal men) of the Zulu and Xhosa peoples of South Africa). We held this Indaba in a cold, wind swept farm shed to decide the direction of iGo2 and plan for how we wanted the business to develop and operate and what kind of social business services we wanted to provide our valued clients. We took some decisions about the direction we felt we needed to head to provide true differentiated value – and we argued back and forth about many points. But we  essentially put a plan together about who we wanted be, what we wanted to provide, how we wanted to partner and why we felt becoming a social business was going to be a requirement for all businesses large and small.

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Working through the business plan for our company a friend pointed me to 10 Steps in establishment of a services organisation.

10 Steps in creating an Organisation:

1) PROBLEM - 500 word problem definition (Don’t even mention the solution)

2) MARKET – Describe your target customers , who has those problem (List 6 companies as an example) Describe each companies potential problems (Not the solution).

3) EXPERTISE - What bring you to the table (Skills, education, experience…)

4) RESULTS – What is the expected result of your service

5) SERVICES - Describe in detail the services that lead to that expected results. It may or may not be the “solution” but the services to get to results Read the rest of this entry »