Archive for the ‘The Customer’ Category

Social Business and Engagement is all about being real within your community and engaging with your partner communities. It is about 1 + 1 = 3 AND Not 3 = 6. What sparked my post was the tweet below.

What I mean with this is that we all have an identity and a personal in real life and that remains the same in Social Media or Social Business. Being real, authentic, and honest is what brings us friends through our engagement. Engagement is now also very transparent on channels like Twitter and Facebook. So first you have to be yourself (in this case the personality of #Wallabies or #AllBlacks) and through those efforts build your virtual (and physical) brand equity. Brand equity that not only brings you ‘friends’, but also partnerships and commercial opportunities (in this case Qantas).

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It is really the battle of the channels on Australian Television with the Logies, MasterChef and My Kitchen Rules all competing for viewers!

iGo2 examined all three over the last six months to understand who has the largest Share of Voice across Blogs, News, Forums and Twitter.

In Television Share of Voice equates to advertising premiums. Clearly MasterChef has trumped in all but Traditional News (could be aligned to Seven’s relationship with Yahoo).

Total Share of Voice

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Media Contact:
Marita Roebkes
Sobizco Social Business Consulting Group
Phone: + 1(650)557-2840 Email: mr@sobizco.com

News Release

Michael Green joins Social Business Consulting Group (Sobizco) to Change the Way Executives Look At Social Media

Michael Green and Seventeen Social Media Strategists Unite To Form The World’s Largest Social Media Consulting Firm.

Sydney, Australia, March 21

Michael Green, a founder of iGo2 Group Australia, is now also a founding partner of the newly formed “Social Business Consulting Group” (in Sillicon Valley, USA) together with 17 other founding partners from around the world. All are certified social media strategists and have experience from well-known organizations including Dell, Franklin Tempelton, Sun Microsystems, GE, Oracle, Rockwell, Southwest Airlines, Symantec and Western Union. The founding partners and additional 20 social media consultants are located in the US, Australia, Germany, France, UK, Sweden, Russia, South Africa, Vietnam and Brazil. “I am delighted to be working with a team of international partners to form the world’s largest Social Media Consulting Firm focused on enterprises” said Michael Green.

Enterprise social media should be a cross functional engagement to build better customer experience models, reduce product launch risks and reduce product development cost. Enterprises can further leverage social media as an early warning system in the procurement department, as an integrated support strategy and reduce overall support costs.

“With Michael Green as a founding partner in our team, Sobizco will enable enterprises and other large companies to embrace social media with effective business results also in the Asia Pacific region” says founding partner Lisa Robb, USA.

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Assessing the landscape

When examining your customer in Social Media these are the two specific needs each company has:

1. We need to know where our customers are before we define how we engage with them
2. We need to understand what our customers really care about before we tell them what our solution may be

Here are also some tips to achieve the two specific needs:

1. Identifying relevant places and spaces by searching for your existing, previous or future customers in person
   • Look for people you know (first, last name)
   • Look for networks of relevant people
   • Look for people in relevant companies
   • BUT LOOK FOR PEOPLE
2. Identifying our customers challenges, topics, excitement and frustrations the issues and sentiment – based on the people you defined
3. Identifying the influencer Read the rest of this entry »

How can I actively participate in the campaign and make it about the experiences, love, and family aspects of the home?

Social Media is about becoming an active participant in the conversation by connecting with customers through the appropriate channels (spokes). The objective of Sydney Homes will look to contribute value based on insight captured throughout our monitoring activities. Sydney Homes strategy is not be too ambitious by tackling all avenues at once. A small start, establish a connection and then look to expand on success.

Keeping in mind that it’s not a race; it’s about listening, learning and evolving. The plan would be to implement a hub and spoke repeatable process to support though sharing experiences, love and family aspects of the home.

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