Archive for the ‘Customer’ Category

iGo2 did an analysis of the Blog, News, Twitter and Forum mentions of “Gillard” over three month periods during the last year. Clearly the digital press smells a rat as their activity is almost the same as during the ousting of Rudd in June 10! However socially in blogs, forums and twitter the activity isn’t reflected when compared to June 10. So are the [Social] people not being led by the press?

Looking at the Twitter conversations

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The Australian Government’s Carbon Emissions debate is warning up Twitter in Australia. The volume and conversations are intensifying. iGo2 had a quick look at who is fueling the debate on Twitter.

Twitter Activity Summary:

• 2,149 Tweets
• 3 million Twitter impressions
• 81.65% Twitter users sent only one tweet
• 31.14% of Tweets are re-Tweets (RT), 54.36% are regular tweets and 15.4% were twitter replies
• 78 Tweets mention “Gillard” and 32 mention “Abbott”

Top 5 Most influential Tweeters on “Carbon Emissions”:

1. twitter.com/alicam (Alister Cameron)31-May-2011 05:01 AMIf everyone lived Kate Blanchett’s lifestyle, global carbon emissions would SOAR! Enough said for that hypocrisy.
2. twitter.com/smh_news (SMH) 08-Apr-2011 10:42 AMWorld News: US, Europe carbon allies: LONDON: Europe’s struggling emissions trading scheme will link up wi… http://tinyurl.com/3z57vx2
3. twitter.com/australian (The Australian) 01-Mar-2011 09:16 AMNations split on route to reduce carbon emissions: GLOBAL consensus is emerging around the goal of a less carbon… http://bit.ly/h1I40q (statistics) 10-Feb-2011 17:17 PMNo slowdown in global carbon emissions: THE financial crisis failed to slow global carbon emissions growth as de… http://bit.ly/fhxBRB (statistics)
4. twitter.com/DoctorKarl (Dr Karl)09-Mar-2011 00:31 AM@aleks_convoy Volcanic Activity in a Really Big Year is less that 1/100 of 1% of Human Carbon Dioxide emissions. Karl
5. twitter.com/SkyNewsAust (Sky News Australia)23-Mar-2011 16:28 PMCarbon programs failing – report – A new report says most govt programs designed to cut greenhouse emissions have si… http://ow.ly/1bU512 05-Dec-2010 19:33 PMSA to set carbon emissions limit – The South Australian govt is set to introduce a carbon emissions limit for new el… http://ow.ly/1ajEp6

The six month growth in Twitter volumes

What are the conversations all about?

Note: The thickness of the line indicates a stronger association between terms/words.

The Top 10 Tweeters on the “Carbon Emissions” subject

Note: Authority level for these tweeters is zero and above. So that implies everyone with no filtering by authority level.

Some of the latest Tweets

Notes to research:

• Search Term – “carbon AND emissions”
• Six month Australian data
• Twitter data only
• Tweet Time is reflected in Canadian time

@michae1green

Social Business and Engagement is all about being real within your community and engaging with your partner communities. It is about 1 + 1 = 3 AND Not 3 = 6. What sparked my post was the tweet below.

What I mean with this is that we all have an identity and a personal in real life and that remains the same in Social Media or Social Business. Being real, authentic, and honest is what brings us friends through our engagement. Engagement is now also very transparent on channels like Twitter and Facebook. So first you have to be yourself (in this case the personality of #Wallabies or #AllBlacks) and through those efforts build your virtual (and physical) brand equity. Brand equity that not only brings you ‘friends’, but also partnerships and commercial opportunities (in this case Qantas).

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It is really the battle of the channels on Australian Television with the Logies, MasterChef and My Kitchen Rules all competing for viewers!

iGo2 examined all three over the last six months to understand who has the largest Share of Voice across Blogs, News, Forums and Twitter.

In Television Share of Voice equates to advertising premiums. Clearly MasterChef has trumped in all but Traditional News (could be aligned to Seven’s relationship with Yahoo).

Total Share of Voice

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Social Media Today

Conversations are taking place today all over the social web that impact your business – whether you are a large commercial Enterprise, a government department responsible for executing policy and programs, a Small or Medium business trying to grow your business;  or a Not for Profit organisation perhaps trying to influence government policy.

Any and all of these organisations today must have a ‘Listening’ capability – the ability to ‘hear’ these conversations on the social web and in turn be able to analyse the resultant data to understand the impact of those conversations on sales, service, marketing, product development, policy formulation, policy execution and to understand the behavior and impact of customers, citizens, influencers and other conversations on your actions.

The social web and social media have a remarkable depth of information. It is possible to uncover detailed information on sentiment, demographics, locations, influencers, reach, amplification and more through the capturing and analysis of online conversations in social media.

And besides general analysis of social media conversations, it is possible to monitor specific competitors in business, or specific groups for government agencies. Indeed, it is possible to delve into a rich source of data to track movements in sentiment regarding specific topics, subjects or brands over time to understand whether your actions are influencing the conversations.

“If a conversation took place on the social web and you weren’t there to hear it did it really take place?”*

The Art and Innovation of Listening

It’s never been easier to hear what your citizens or consumers are saying about you or on subjects you are interested in.

*Brian Solis