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Archive for the ‘The Industry’ Category
Michael Green and Seventeen Social Media Strategists Unite To Form The World’s Largest Social Media Consulting Firm
Media Contact:
Marita Roebkes
Sobizco Social Business Consulting Group
Phone: + 1(650)557-2840 Email: mr@sobizco.com
News Release
Michael Green joins Social Business Consulting Group (Sobizco) to Change the Way Executives Look At Social Media 
Michael Green and Seventeen Social Media Strategists Unite To Form The World’s Largest Social Media Consulting Firm.
Sydney, Australia, March 21
Michael Green, a founder of iGo2 Group Australia, is now also a founding partner of the newly formed “Social Business Consulting Group” (in Sillicon Valley, USA) together with 17 other founding partners from around the world. All are certified social media strategists and have experience from well-known organizations including Dell, Franklin Tempelton, Sun Microsystems, GE, Oracle, Rockwell, Southwest Airlines, Symantec and Western Union. The founding partners and additional 20 social media consultants are located in the US, Australia, Germany, France, UK, Sweden, Russia, South Africa, Vietnam and Brazil. “I am delighted to be working with a team of international partners to form the world’s largest Social Media Consulting Firm focused on enterprises” said Michael Green.
Enterprise social media should be a cross functional engagement to build better customer experience models, reduce product launch risks and reduce product development cost. Enterprises can further leverage social media as an early warning system in the procurement department, as an integrated support strategy and reduce overall support costs.
“With Michael Green as a founding partner in our team, Sobizco will enable enterprises and other large companies to embrace social media with effective business results also in the Asia Pacific region” says founding partner Lisa Robb, USA.
Which #Australian Bank has the greatest Voice on Twitter?
In researching the ATM #Fail in Commonwealth Bank I quickly thought of comparing the four banks use of Twitter.
First I found ANZ Bank to be non-existant in Twitter (closest I came was ASX_ANZ). So who is right here ANZ Bank? If you’re not in the game you have no voice…worse others become your voice! Enough said….
The assumptions I used were:
- Twitter Data over the past last year
- Australian Data Sources only
- Examined @Westpac @NetBank and @NAB
Clearly @NAB (58.8%) has the greatest Share of Voice. Note that this analysis excluded UBank!
1) Share of Voice (percentage)
2) Share of Voice (Tweet Volume)
3) Share of Voice (Timeline)
@iGo2Group uses a Social Media methodology to assess brands, customers, competitors, and partners. In so doing enabling corporations (and government) to apply SMART, Responsible and Integrated Social Media. This analysis is only a “toe in the water” and needs to be expanded accross the entire assessment methodology BEFORE strategy is applied.
We will examine the #CommBank #ATM Failure in our next post.
10 Steps in creating an Organisation
Working through the business plan for our company a friend pointed me to 10 Steps in establishment of a services organisation.
10 Steps in creating an Organisation:
1) PROBLEM - 500 word problem definition (Don’t even mention the solution)
2) MARKET – Describe your target customers , who has those problem (List 6 companies as an example) Describe each companies potential problems (Not the solution).
3) EXPERTISE - What bring you to the table (Skills, education, experience…)
4) RESULTS – What is the expected result of your service
5) SERVICES - Describe in detail the services that lead to that expected results. It may or may not be the “solution” but the services to get to results Read the rest of this entry »
The Industry
In the ever-changing economic scenario, companies (including banks and insurance companies)
all over the world are facing challenges of:
- supporting growth strategies,
- managing complex operations,
- driving out costs,
- adhering to regulations,
- competing against new entrants,
- driving customer profitability while enhancing customer services.
Example: Profit Measurement, Risk Management & Planning: Bridging the Chasm