The iGo2 Group, Social Technology – and You

iGo2 is a Social Technology product and services company. Social Technology is about much more than Social Media – it is about assisting organisations implement processes, products and solutions which harness Social Media effectively and responsibly.

At iGo2 we are passionate about Social Technology. We focus on all aspects of Social Technology to make you and your company more successful, regardless of your size or your industry. Our mission is to help you capture the power of Social Technology and leverage to improve your bottom line. The iGo2 Group helps organisations harness:

• Social Networks – properly using social networks to engage communities you want to have conversations with. How should a business utilise Facebook, Twitter, YouTube, LinkedIn and the hundreds of other social networks responsibly to listen, engage, collaborate and publish content? Whether you are a B2B or B2C organisation understanding how to harness the social web will improve your bottom line.

• Social Applications – business applications that connect internal business processes with the Social Web to gain competitive advantage. An example is building rich social profiles of the community members  you want to engage in your internal CRM application.

• Social Tools – tools that enable organisations take advantage and build connections to customers and partners, utilising platforms to measure your social graph, your reach, your sentiment, and your influence. And those of your competitors. Conversations about your brand or products are happening with or without your knowledge – monitoring and measuring them is vital.

• Social Media Innovation – delivering unique social media aware solutions to organisations and vertical markets to take advantage of the power of Social Media. In today’s world the use of social media as part of the overall mix of tactics, regardless of your products or services, is crucial.

Social Technology is a disruptive technology. Consumers are more in control than ever. Brands must have a dialogue in a “many to many‟ engagement of communities. Socially aware organisations must thrive with teamwork and constant communication.

Today’s organisations have to look beyond internal business titles and roles, beyond traditional responsibilities. In today’s social web world, everyone is a brand ambassador. A company has to equip and encourage its employees to engage with customers

An organisation’s key business processes therefore need to be reinvented to leverage Social Technology. Every employee in every department should participate in and utilise social technology to maximise participation and contribution to the social web. These new business processes support a new customer experience model, the customer engagement model, the employee engagement model, the partner engagement model and hence business strategies.