Working through the business plan for our company a friend pointed me to 10 Steps in establishment of a services organisation.

10 Steps in creating an Organisation:

1) PROBLEM - 500 word problem definition (Don’t even mention the solution)

2) MARKET – Describe your target customers , who has those problem (List 6 companies as an example) Describe each companies potential problems (Not the solution).

3) EXPERTISE - What bring you to the table (Skills, education, experience…)

4) RESULTS – What is the expected result of your service

5) SERVICES - Describe in detail the services that lead to that expected results. It may or may not be the “solution” but the services to get to results

6) RESOURCES – Who will actually perform those services. At this point you decide if you plan a boutique or an institution

7) CALCULATION - Calculate the hours it will take you and others to perform the job.

PHILOSOPHY – What do you stand for, what do you change, what do you fight for – your vision

9) IDENTITY – Give this business an identity, based on the previous topics

10) GO-TO-MARKET - Write down your go to market strategy and customer acquisition plan.

101, but it makes clear logic!

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