Our efforts with iGo2 group continue to advance and we are very optimistic as to the future of Social Business. As a result all our energies are focused on making our customers, our partners, our services, and our business successful. Thus my blogging focus is now purely related to iGo2. You can stay in contact with me through my micro-blogging (i.e. Twitter) stream on the left of this blog.

Come listen to my partners and myself on our iGo2 Blog as that is where you’ll find us.

Michael

The Value of a Social Business Plan

You have to love it when a plan comes together, even when it takes a lot longer than you originally envisaged. More than a year ago, we the founders of iGo2,  took out a weekend to have an ‘Indaba’ (An indaba is an important conference held by the izinDuna (principal men) of the Zulu and Xhosa peoples of South Africa). We held this Indaba in a cold, wind swept farm shed to decide the direction of iGo2 and plan for how we wanted the business to develop and operate and what kind of social business services we wanted to provide our valued clients. We took some decisions about the direction we felt we needed to head to provide true differentiated value – and we argued back and forth about many points. But we  essentially put a plan together about who we wanted be, what we wanted to provide, how we wanted to partner and why we felt becoming a social business was going to be a requirement for all businesses large and small.

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iGo2 did an analysis of the Blog, News, Twitter and Forum mentions of “Gillard” over three month periods during the last year. Clearly the digital press smells a rat as their activity is almost the same as during the ousting of Rudd in June 10! However socially in blogs, forums and twitter the activity isn’t reflected when compared to June 10. So are the [Social] people not being led by the press?

Looking at the Twitter conversations

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The Australian Government’s Carbon Emissions debate is warning up Twitter in Australia. The volume and conversations are intensifying. iGo2 had a quick look at who is fueling the debate on Twitter.

Twitter Activity Summary:

• 2,149 Tweets
• 3 million Twitter impressions
• 81.65% Twitter users sent only one tweet
• 31.14% of Tweets are re-Tweets (RT), 54.36% are regular tweets and 15.4% were twitter replies
• 78 Tweets mention “Gillard” and 32 mention “Abbott”

Top 5 Most influential Tweeters on “Carbon Emissions”:

1. twitter.com/alicam (Alister Cameron)31-May-2011 05:01 AMIf everyone lived Kate Blanchett’s lifestyle, global carbon emissions would SOAR! Enough said for that hypocrisy.
2. twitter.com/smh_news (SMH) 08-Apr-2011 10:42 AMWorld News: US, Europe carbon allies: LONDON: Europe’s struggling emissions trading scheme will link up wi… http://tinyurl.com/3z57vx2
3. twitter.com/australian (The Australian) 01-Mar-2011 09:16 AMNations split on route to reduce carbon emissions: GLOBAL consensus is emerging around the goal of a less carbon… http://bit.ly/h1I40q (statistics) 10-Feb-2011 17:17 PMNo slowdown in global carbon emissions: THE financial crisis failed to slow global carbon emissions growth as de… http://bit.ly/fhxBRB (statistics)
4. twitter.com/DoctorKarl (Dr Karl)09-Mar-2011 00:31 AM@aleks_convoy Volcanic Activity in a Really Big Year is less that 1/100 of 1% of Human Carbon Dioxide emissions. Karl
5. twitter.com/SkyNewsAust (Sky News Australia)23-Mar-2011 16:28 PMCarbon programs failing – report – A new report says most govt programs designed to cut greenhouse emissions have si… http://ow.ly/1bU512 05-Dec-2010 19:33 PMSA to set carbon emissions limit – The South Australian govt is set to introduce a carbon emissions limit for new el… http://ow.ly/1ajEp6

The six month growth in Twitter volumes

What are the conversations all about?

Note: The thickness of the line indicates a stronger association between terms/words.

The Top 10 Tweeters on the “Carbon Emissions” subject

Note: Authority level for these tweeters is zero and above. So that implies everyone with no filtering by authority level.

Some of the latest Tweets

Notes to research:

• Search Term – “carbon AND emissions”
• Six month Australian data
• Twitter data only
• Tweet Time is reflected in Canadian time

@michae1green

Social Business and Engagement is all about being real within your community and engaging with your partner communities. It is about 1 + 1 = 3 AND Not 3 = 6. What sparked my post was the tweet below.

What I mean with this is that we all have an identity and a personal in real life and that remains the same in Social Media or Social Business. Being real, authentic, and honest is what brings us friends through our engagement. Engagement is now also very transparent on channels like Twitter and Facebook. So first you have to be yourself (in this case the personality of #Wallabies or #AllBlacks) and through those efforts build your virtual (and physical) brand equity. Brand equity that not only brings you ‘friends’, but also partnerships and commercial opportunities (in this case Qantas).

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